消費者環保意識態度與綠色消費行為對綠色產品設計之影響——以家具為例

Impact of Awareness and Attitude of Environmental Protection and Green Consumption Behavior on Green Furniture Design

隨著全球環境保護的趨勢，各國莫不積極推動產業環境改善及污染防治，和產品綠色設計技術發展與應用，以達永續經營及綠色家園的目標。而為使產品開發更符合時代環保潮流與消費需求，應當格外重視綠色產品設計的消費者環保意識態度與綠色消費行為的研究。因此本研究針對消費者環保意識態度與綠色消費行為進行探討與瞭解，以得知其對綠色產品設計的影響程度。研究中選擇生活家具為個案研究對象物，藉由量化的客觀調查分析，找出消費者對於家具產品購買決策過程之需求要點考量，依序為耐久性、安全無毒害性、外觀合理性、環保材料應用性、價格合理性等，本研究最終並分析出綠色家具產品開發所需的綠色設計要素。

With the increasing awareness of the need for environmental protection, many developed countries have devoted great efforts to improving production environment, preventing industrial pollution, and promoting the development and application of green product design in order to achieve the goal of sustainable management. This study aimed to examine the impact of awareness and attitude of environmental protection and green consumption behavior on design of green products. A questionnaire survey was conducted to understand the factors affecting consumer decision of furniture purchase. The results revealed that durability ranked highest among all factors considered, followed by safety, proper aesthetic form, environmental friendly materials used, and right price. The analysis would shed light on the factors to be considered for green furniture design.