視覺傳達設計就業市場影響因素之研究

An Empirical Study on Factors Affecting Job Market of Visual Communication Design Professionals

本文以「職業選擇」為基礎，將教育界視為視覺傳達設計教育產品的供給者，實務界視為視覺傳達設計教育產品的需求者，同時考量就業市場之「供給面」及「需求面」，以探討視覺傳達設計就業市場之相關影響因素。實證結果指出：視覺傳達設計教育界十分重視企業名聲、未來潛力及企業未來所提供的進修機會與教育訓練。實務界對新進人員能力需求，與目前我國逐漸重視專業能力的培養，推動「全民英檢」與國際接軌以迎接全球化時代來臨，落實並因應資訊電腦化對工作與生活帶來的影響之學習目標相吻合。 在就業市場影響因素上（供給面），本文也發現：（1）男性較女性重視企業名聲，女性較男性重視生涯規劃、薪資福利與其他福利；（2）學歷為碩博士者較大學畢業者重視生涯規劃，學歷為專科及大學畢業者較碩士畢業者重視薪資福利與其他福利；（3）主修專長為視覺傳達設計者較其他主修專長者重視生涯規劃。在甄選新進人員考量因素上（需求面），發現；（4）男性較女性重視團隊合作，女性則較男性重視基本專業；（5）學歷為大學與碩士者較高中（職）畢業者重視溝通能力。這些結果可提供視覺傳達設計教育界未來教學發展方向的指引，亦可作為視覺傳達設計產官學界未來制定人力資源政策的參考。

This study examines the factors affecting the job market of visual communication design professionals from the supply and demand perspective. Our results reveal that academics engaged in visual communication design education put great emphasis on the reputation and development potential of the enterprise as well as the learning opportunities and educational training provided. On the other hand, enterprises will demand newly recruited visual communication professionals to be equipped with professional skills, proficient in English and good mastery of computer usage. On the supply side, it was found that （1） male pay more attention to the reputation of the enterprise than female, while female care more about career planning. salary, and other fringe benefits: （2） postgraduates are more concerned about career planning than university graduates. and bachelor degree holders pay more attention to salary and fringe benefits than master degree holders: and （3） graduates with majors in visual communication design care more about career planning than those with other majors. On the demand side, it was found that male emphasize teamwork more than female who stress professionalism, and （5） visual communication design professionals with higher academic qualifications focus more on communication ability. These results provide useful references both for future development of visual communication design education and for policy-making concerning human resources in visual communication design.