影響我國技專校院學生就讀視覺傳達設計科系因素研究

Factors Affecting Students Getting into the Visual Communication Program: Empirical Evidence from Students in the Technological Universities/Colleges in Taiwan

本文以實證方法研究影響我國技專校院學生就讀視覺傳達設計科系之因素，分別從「職業價值觀」、「關鍵性人物」與「綜合因素」等三方面加以考慮。實證結果指出：（1）目前就讀視覺傳達設計科系的學生，在選擇上仍將視覺傳達設計科系視為首選科系；（2）自己本身才是影響科系選擇的最主要關鍵人物，但「大眾傳播媒體」的影響力日漸深遠；（3）男生比女生更重視科系選擇在未來職業取向上的「發展潛力」；（4）家中主要負責人職業為「公」者較職業為「農」者，更重視未來職業取向上的「發展潛力」；（5）「公立」學校學生較「私立」學校學生更重視招募說明會；（6）男生比女生更重視綜合因素的「前途展望」。這些結果顯示視覺傳達設計科系學生未來職業發展取向，可提供技專校院視覺傳達設計科系未來招生的參考依據。

This study explores the influential factors that affecting students choosing the department of visual communication for students of technological universities and colleges in Taiwan. I examine this issue from three perspectives: 'occupational value set', 'important figure' and 'integrated factor'. Evidence indicates that （1） visual communication is still the first choice for students; （2） a students' own decision is the most important factor in the choice and mass media has greater influence on him/her than ever; （3） males students pay more attention in the development potential of careers than female students do; （4） parents' occupations are government employees pay more attention in the development potential of careers than that are farmers; （5） students studying in the public schools pay more attention in promotion potential than those studying in the private schools; （6） male students pay more attention in the integrated career prospective than female students do. These results provide future occupational development orientations of visual communication students and can be referred for admission officers of technological universities and colleges.