校園宣傳P2P反盜版之研究

Research on Campus P2P Anti-Piracy Campaign

本研究分析P2P禁用管制之成效。本研究發現，宣導雖然能影響大學生們的主觀規範、知覺風險、道德判斷、與知覺管制執行力，但宣導的增加亦會提升學生們在校內使用P2P軟體的意願。知覺風險、道德判斷會使學生減少校園內使用P2P的意願，知覺管制執行力的增強會增加校園內使用P2P的意圖。另外，學生也會利用其他方法或校外網路使用P2P軟體。本研究並提供校方與教育主管機關管制時的建議。

P2P (peer-to-peer) software is one of the major ways to acquire unauthorized files in copyright infringement. In the 96th academic year, the Ministry of Education proclaimed the prohibition against P2P software in universities, and has requested every university to restrain students from using P2P software and to promote intellectual property protection. This study investigates effects of P2P anti-piracy campaign. The results find that promotion positively effects subjective norm, perceived risk, moral judgments, and perceived enforcement. However,promotion also increases the intention to use P2P on campus. This research also finds that perceived risks and moral judgment decrease students' intention to use P2P on campus, but enhancement of perceived enforcement increase such intention.This study discovers that students use P2P on and off campus computer networks. The results provide schools with some practical suggestions concerning how to make effective policies. The results also provide some references for future research.