英文摘要 |
This paper aims at examining the effects of Facebook usage on bonding and bridging social capitals.Secondly, the purpose of this study is to explore the impacts of reputation management behaviors on individuals' online and offline trust networks. A face-to-face survey and whole-network measurement is employed among 663 freshmen students in a university. The results suggest intensity and frequency of Facebook usage is highly related to online bonding and bridging social activities. Most of these college students would set up the privacy control and engage some sorts of reputation management behaviors. Those who use more and frequently respond to others messages on Facebook are more likely to engage online reputation management behaviors. Regression results indicate that privacy control on Facebook does not significantly affect a student's online and offline trust networks in class, nevertheless, student who does often delete or ask others to delete their messages on Facebook, a counteraction is revealed. He/She would have a smaller online and offline trust network in class than the others. |