我國空中行商專電視及廣播教學收視收聽成效研究

The Study of TV and Radio Effect about the Open Administrative Junior College and Open Commerical Junior College in the Republic of China

為瞭解我國空中行專及商專應用電視及廣播實施隔空教學之成效，採用「使用與滿足」理論研究設計問卷，於民國八十年暑期完成調查。研究項目包括: 行商專學生收視收聽之一般情況，使用廣電學習之動機及其滿意狀況，建議應提高學生的學習動機，尋求的滿足(GS)與獲得的滿足(G0)之配合，提昇媒介使用頻率，調整播出時段，改善收視、收聽不良情況，節目製作力求生動，改善廣播教學的內容，經常調查閱聽人學習動機及滿意情況，加強空中教學節目之評鑑，隨時改進以符合學生之需。

Adopting the Uses and Gratfication Theory, the author designed questionnaire and finished the investigation in the summer 1981 to understand the TV and radio's effect of practicing the distance education of the Open Administrative Junior College and Commercial Junior College, This resarch covers the foil owing Items: student's media behavior of watching TV and listening the radio, their motivation and satisfied situation about learning through TV and radio. Upon the research, the author suggestes: advancing students’learning motivation, mating Gratification Sought (GS) and Gratification Obtained (GO), promoting the media using frequency, articulating the broadcast schedule, improving the quality of TV image and radio sound, activating program production, progressing the radio teaching contents, and investigating audience interests and satisfaction, strengthening the distance education progams evaluation to meet students' needs.