台灣球迷參加2004年雅典奧運棒球加油團的考量因素與滿意度之研究

A Study of Considerations and Satisfactions of Taiwanese Fans Who participated the 2004 Athens Olympic Baseball Cheering Team

本研究之目的主要在分析台灣球迷參加2004年雅典奧運棒球加油團的考量因素與滿意度，研究者親自參團並於雅典奧運現場向加油團團員發出100份問卷，回收有效問卷79份。經統計分析後得到以下結論：一、加油團團員中以男性、16至35歲、未婚、從事服務業、月均收入五萬元以上、大專教育程度，所佔比例較高；參團的目的主要是為中華棒球隊加油，其次為觀光旅遊。二、參團考量因素，主要因素為「熱愛與榮耀」，其中有個人的「熱愛棒球」，為了到場為中華隊加油的「民族情感」、預期球賽精彩好看的「現場刺激」，以及分享球隊榮耀的「奪牌機會」。三、參團後感到最滿意的項目依序為「球迷表現」、「現場氣氛」與「賽程精彩」，感到最不滿意的項目依序為「政府補助」、「交通便利」與「球場設備」。本研究可提供運動管理人員與旅遊業者在籌劃、召募「運動賽會觀光」團體的參考，並建議後續研究者針對那些運動賽會有吸引力、可接受之旅費及支持對象的表現對參與者的滿意度之影響等課題，繼續加以深入探討。

This study aimed to investigate the considerations and levels of satisfaction of Taiwanese fans who joined the 2004 Athens Olympic Baseball Cheering Team. Personally involved in the group, the researcher distributed 100 questionnaires to the team members and 79 valid questionnaires were statistically analyzed. The statistical analysis of the 79 valid questionnaires indicated that: 1.The majority of the participating members'jobs were service industry with Income of more than NT$ 50,000 per month. Most of them were unmarried males, aged 16-35 with collegial educational background in majority. 2.'Passion and honor'was the mainly constituted considerations for them to join the Cheering Team, specifically including personal 'passion to baseball,' 'national emotion' for supporting Chinese Taipei baseball team on the spot, 'on-site excitement' the spectators had to assume a wonderful competition, and 'odds of winning' of sharing honor. 3.While satisfying aspects the spectators had were 'fan performance,' 'on-site atmosphere,' and 'degrees of competitiveness' in order, the dissatisfactory ones were 'governmental subsidy,' 'transportation facility,' and 'field equipment.' It is expected that the results of this study can provide sports managerial personnel and tourist agents with guidelines to planning for sporting tourism and recruiting potential participants. Further research on what sports attract the audience, reasonable budget to be accepted, and the influence of the supported athletes'performance on the participants'satisfaction is needed for investigation.