英文摘要 |
In recent years, Taiwan's urban housing prices have been constanliy rising. This causes the unaffordable high housing price for the first time homebuyers of people. In addition, people, who want to change the existing housing estates have faced various real estate marketing. They need to consider not only the needs of residential requirements, but also keep in mind the function of livehood facilities, brand image and real estate marketing. Generally speaking, in the central and southern regions in Taiwan, with suitable climate and convenient transportation and general price level, above functions in life have changed substantially in line with the people's basic needs for housing. Therefore, this study investigates the needs of changing housing in the central region. The aim is to understand the impact of livehood facilities, brand image and real estate marketing on household relocation. It hope to improve the saling performance of the related industry and units. |