運用原住民族祭儀活動促進文化觀光發展－－以台灣賽夏族矮靈祭為例

Utilizing Indigenous Ritual Events for Advancing Cultural Tourism - Saisiyat Pas-taai as an Example

因信仰而衍生出來的祭儀活動是文化的表徵之一。如果經過完善的經營，往往能發展成著名的文化觀光活動。此對不同族群文化的了解及文化的交流，具有重要意義。臺灣是一個多民族的地區，經過政府登錄臺灣島上有14個原住民族，彼此擁有不同的文化，祭儀活動亦多彩多姿，如阿美族的豐年祭、布農族的打耳祭以及賽夏族的矮靈祭等等，如果能夠善加經營，將為台灣的觀光景點增色許多。因此，本研究運用雙主題決策實驗室法（Duo-Theme DEMATEL）以2014年賽夏族矮靈祭為例，探討其舉辦的成功因素，以作為發展原住民族文化觀光的參考。

Rituals derived from belief is activity characterized by culture. Packaging the rituals activity by a sound business can often develop into prominent cultural tours. Thus, promoting exchange and understanding of different ethnic cultural is of great significance. Taiwan is a multi-ethnic region, where 14 indigenous tribes possessing different cultures and rituals activity such as: Amis harvest festival, Bunun Ear Festival and Saisiyat Pas-taai, etc. If we can manage and thrive these rituals activities, then many tourist attractions in Taiwan can be enriched and created. Therefore, this study employs Duo-Theme DEMATEL, using 2014 Saisiyat Pas-taai as an example, to discuss its success factors for the development of cultural tourism. The study findings can serve as suggestions for the indigenous people to advance cultural tourism.