臺灣簡訊文學在通俗文化上的意義：以myfone行動創作獎為例

Meanings of Taiwanese Text Message Literature in Popular Culture: A Case Study of the Myfone Mobile Literature Award

本文經由文化研究途徑，以台灣大哥大於2007～2013年舉辦的簡訊文學創作獎得獎作品為研究對象，初步探討臺灣簡訊文學在通俗文化上的意義。本文認為臺灣簡訊文學在依附電信業者的同時，也借力使力的擴大傳播、創新變化，它是在電信業者主導的「中心」下，經由大眾參與讀寫，而具有「去中心」的多元表現。故臺灣簡訊文學非僅是主流價值操控的文化工業，亦非完全由大眾自主的狂歡節景象，它是如新葛蘭西學派所言，是在結構中展現大眾的能動性，同時經由能動性證成結構的存在。臺灣簡訊文學在通俗文化上的意義是經由手機此一普及的載體，擴充群眾對表意實踐、文化建構的參與機會，並創造更多意義。

This Preliminary Study focused on all the works which were awarded the Mobile Literature Award presented by Taiwan Mobile Co., Ltd., from the inception of the award in 2007 to 2013, investigating the meaning of these works in popular culture. By affiliating itself with the telecommunications provider, text message literature broadens its distribution and inspires change. Despite being under the direction of Taiwan Mobile, text message literature displays decentralized and diverse expression due to participation by the public. As such, Taiwan's text message literature is not solely part of the cultural industry controlled by mainstream values, not a celebration completely controlled by the public, but a Neo-Gramscianism entity that expresses the agency of the public within a structure and uses this agency to justify the existence of the structure. The meaning of Taiwan's text message literature within popular culture is in using a prevalent medium, cell phones, to increase opportunities for the public to express themselves and create culture, thereby constructing more meaning.