探討雲端運算之科技接受度

Applied Technology Acceptance Model (TAM) to Study of Cloud Computing Technology

縱觀各大產業分析資訊皆顯示雲端運算技術是未來一大發展趨勢，但根據資策會產業情報研究於2011年10月研究報告指出目前國內未來願意採用雲端運算技術之業者僅有38.9％，其不願導入之因素部分則有賴各行各業相互配合方能改善，因而探討如何提昇對雲端運算技術的能見度，則為本研究之重點。本研究試圖從消費者行為、心理及接受行為等學說理論中，覓尋現階段影響民眾使用雲端運算技術之意圖的主要影響因素，並透過迴歸統計分析，期望能建置一有效預測模式。

According to the information about large enterprises, we find the cloud computing technology will be popular in the future. Following the research results of Institute for Information Industry on October, 2011, we find people can accept the cloud computing technology about 38.9%. We know the situation will be improved if the industry can cooperate by each other. Based on these viewpoints, our study is focused on the subjects about consumers' behavior, psychology and acceptance behavior. We try to find those factors that will influence people to use cloud computing technology.