英文摘要 |
A Smarter Tech, 2012 established icMenu gourmet feast platform (http://www.icmenu.com, that is, I see menu). In order to solve the three problems, (1) recommend users cuisine, it is unable to lead the customer to shop; (2) share power, the customers can't leave; (3) network complexity, management difficult. The main purpose of this plan wants to explore Internet gourmet feast platform through industry-university cooperation. Combine marketing activities to increase awareness for the restaurant, create an innovative marketing model, help restaurant operators to marketing food, enhance the restaurant brand value, expand sales channels, increase sales revenue and maximize the benefits. |