國籍貨櫃航商在臺灣地區建立航線樞紐之策略佈局探討

Examining Strategic Deployment of Hub-established in Taiwan for Taiwanese Container Carriers

我國未來要持續在臺灣高雄港建立海運樞紐地位，為一重要的既定發展方向，本研究目的在於瞭解國籍貨櫃航商在臺灣港口建立航線樞紐之策略佈局。本文使用階層式分析為主要研究方法，研究結果發現：我國籍貨櫃航商在臺灣進行航線布署時，在佈局目的上，係以「節省營運成本」為首要考量。在具體策略上，前二名的具體策略，係以：是否具有「實櫃運送需求」與「現有碼頭營運」，作為主要的考量條件，並據以調整其在臺灣的主支航線網。關於國籍航商如何把航線配置在臺灣港口的泊靠模式選擇上，目前高雄港仍是航商的主要首選港口。另外，在我國籍航商之間，其所採用的佈局目的、具體策略與泊靠模式選擇方案，皆有顯著的差異性存在。

The strategy of setting up Kaohsiung port as a transshipment hub is an important policy in Taiwan. The objective of this research is to examine the strategic deployment of hub-established in Taiwan from a Taiwanese container carrier's perspective. An analysis An Analytic Hierarchy Process (AHP) was used in this research. Results indicated that “the cost-saving for operations” was the most important factor for carriers deploying their service routes in Taiwan. The two primary considerations of concrete strategies were “the demand of heavy boxes” and “the terminal operation” for carriers. For the deployment of service routes, the first alternative of calling-pattern choice is “setting the hub and routes on Kaohsiung port”. The research finding also indicated that there are significant differences in the objectives of strategic deployment, concrete strategies and calling-pattern choice for routes-deployment around Taiwan ports between Taiwanese container carriers.