商略學報 International Journal of Commerce and Strategy
201709 (9:3期)期所有篇
從消費者情緒狀態探討其在網路行銷中的衝動性購買行為 Effect of Consumers’ Emotional State on Their Impulse Purchase on e-Marketing
數位時代之消費者依附風格 對於品牌親密與品牌忠誠之影響：品牌個性之干擾效果 The Impacts of Attachment Style on Brand Intimacy and Brand Loyalty in the Digital Era: The Moderating Effects of Brand Personality
公司治理與經營績效：以顧客知嘵為干擾變數 Corporate Governance and Operating Performance: The Moderating Variable of Customer Awareness
品牌關係型態對品牌忠誠的影響：策略行銷觀點 The Impact of Brand Relationship Types on Brand Loyalty: The Perspective of Strategic Marketing
