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商略學報
International Journal of Commerce and Strategy |
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| 201412 (6:4期)期所有篇 |
- 以系統思考觀點探討台灣大車隊經營模式之研究 The Study on the Business Model of Taiwan Taxi Corporation: Systems Thinking Perspective
- 醫院精神病患轉床醫療決策制定之研究 A Study on the Medical Decision Making of Transferring Patients in Psychiatric Wards
- 哀兵訴求必勝？品牌故事與品牌強度對消費者品牌認同與購買意願之影響 Underdog Win? The Influences of Brand Story and Brand Strength on Consumer-brand Identification and Purchase Intentions
- 主題樂園產業企業社會責任、企業形象與組織認同關係之研究－－以E主題樂園為例 A Study on the Relationships between Corporate Social Responsibility, Corporate Image and Organizational Identification in Theme Park Industry-A Case of E Theme Park
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