商略學報 International Journal of Commerce and Strategy
201210 (4:3期)期所有篇
產品市場重疊程度與生產資源相似程度對廠商競爭策略的影響：以台灣信用卡產業為例 The Impact of Market Commonality and Resource Similarity to Firms' Competitive Strategies: A Case Study of Taiwan's Credit Card Industry
建構整合QFD、TRIZ及ANP研發創新工具之產品概念選擇決策程序：以智慧型手機為例 Establishing an Integrated QFD, TRIZ and ANP Methods for Innovative Product Development and Concepts Selection: Using Smart Phone Products as an Example
