商略學報 International Journal of Commerce and Strategy
201103 (3:1期)期所有篇
電子商務研究智慧結構之演變－－作者共引文分析的應用 Evolution of the Intellectual Structure of Electronic Commerce Research: An Author Co-citation Analysis
工作家庭雙介面之要求、資源與職家衝突關連之性別差異 Sex Differences in the Relationships among Work and Family Demands, Resources, and Work-family Conflict
調節焦點對廣告說服的影響－－訊息處理之角色 Effect of Regulatory Focus on Advertising Persuasion-The Role of Information Processing
以配適假說探討代言人與贊助事件一致性以及贊助商與贊助事件一致性之廣告效果－－企業贊助公益活動為例 An Investigation of Ways in which Advertising Effectiveness is Influenced by Consistency between Events and Corporate Sponsors and Endorsers Based on Match-up Hypothesis
