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商略學報
International Journal of Commerce and Strategy |
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| 201612 (8:4期)期所有篇 |
- 家族企業的隱性知識創新、企業發展和世代交替：馬來西亞華人塑膠製造業的縱向個案研究 Tacit Knowledge Innovation and Enterprise Development in Chinese Family SMEs of Malaysia: Longitudinal Case Studies on Plastic Production Across Generational Change
- 影響華人企業網路團購再惠顧意願之研究- 關係行銷觀點 Factors influencing Chinese enterprises online groupbuying repurchase intention: A relationship marketing perspective
- 華人中小企業如何成功形塑夥伴關係？ J 照明公司之個案研究 How to successfully shape partnership for Chinese smallmedium enterprises ? A case study of J lighting company
- 華人企業透過體驗行銷與限量版行銷影響消費者認知：以智慧型手機為例 Exploratory Analysis of the Impact of Chinese Enterprises’ Experiential Marketing and Limited-Edition Product Marketing to Consumer’s Perception: A Case of Smartphone Industry
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