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管理學報
Journal of Management and Business Research |
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| 202503 (42:1期)期所有篇 |
- 社群媒體內容分析與顧客參與度預測 Social Media Content Analysis and Customer Engagement Prediction
- 團購之社會影響力：以社群媒體驅動全家便利商店之複合商模構型 Social Influence in Group Buying: Leveraging Social Media Community to Construct Hybrid Business Model in FamilyMart
- 社群媒體內容取向之建構與衡量：融合市場基礎資產與社會滲透理論之實證研究 Constructing and Measuring Social Media Content Orientation: An Empirical Study Using the Market-based Assets Perspective and Social Penetration Theory
- 社群媒體影響者與粉絲關係管理：檢視粉絲對自創時尚品牌影響者之人際吸引力產生擬社會互動與依附關係模型 Relationship Management between Social Media Influencers and Fans: A Model of Fans' Interpersonal Attraction Toward Influencers with Their Own Fashion Brand and Its Association with Parasocial Interaction and Attachment
- 社群媒體口碑行銷對台灣Z世代購買奢侈品意願之前因後果探究 Antecedents and Outcomes of Social Media Recommendations in Intention to Purchase Luxury Brands among Generation Z in Taiwan
- 社群影響者個人品牌之雙元路徑影響 Unleashing the Power of Social Media Influencers on Direct-to-Consumer Brands
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