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管理學報
Journal of Management and Business Research |
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| 201703 (34:1期)期所有篇 |
- 品牌形象對品牌忠誠的建構：CAC中介路徑擴展模式 Exploring a Missing Link for the Brand Image Effect on Brand Loyalty: The Mediated Path of the CAC Extending Model
- 自管理者過度自信觀點解釋IPOs長短期報酬異象 Explaining the Short- and Long-Run Performance of IPOs by Managerial Overconfidence
- 電視財經節目盤中解盤資訊、關注效果與放空活動的關聯性 The Study of Analyst Recommendations on the Cable Television, Attention Shock and Short Selling
- 董事會政治連結對法人說明會的影響 The Impact of Political Connection on Conference Calls
- 千山響杜鵑：台灣精神科診所的發展 Rebels Gone 'Cuckoo' with Institutional Causes: The Case of Taiwan's Psychiatric Clinics
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