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管理學報
Journal of Management and Business Research |
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| 201509 (32:3期)期所有篇 |
- 影響加盟主遞延開放加盟時點及加盟店比例之因素 Factors Affecting the Franchise Duration and Franchise Percentage
- 市場導向對企業績效之影響機制－－顧客價值創造能力的策略性角色 Exploring a Missing Link for the Market Orientation Effect on Business Performance: The Strategic Role of Customer Value Creation Capabilities
- 如何融合文化元素打造跨文化品牌－－以華人文創品牌為例 How to Build a Cross-Cultural Brand by Merging Cultural Elements: Case Study of Taiwanese Cultural Creative Brands
- 考量違約相關性之信用風險衡量 Measuring Credit Risk with Default Correlation
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