研發支出波動風險對公司信用風險之影響 The Influence of Volatile R&D on Firm Credit Risk: Evidence from Taiwan
可比較性對知覺漲價與再購意願的影響 Effects of Comparability on Perceived Price Increases and Repurchase Intentions
銷售人員目標導向及知覺顧客嚴苛度對顧客導向∕販售導向銷售之影響 The Impacts of Salespeople’s Goal Orientation and Perceived Customer Demandingness on Customer- Oriented and Sales-Oriented Selling
