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管理學報
Journal of Management and Business Research |
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| 201212 (29:6期)期所有篇 |
- 廣告對產品線外溢效果之影響：廣告策略、品牌聯想與屬性呈現之角色 The Effects of Advertising on Product Line Spillovers: The Role of Advertising Strategies, Brand Associations, and Attribute Presentation
- 線上遊戲忠誠顧客的人格特質對跨期忠誠度的影響 The Influence of Personality on Intertemporal Loyalty of Loyal Online Game Customers
- 不對稱資訊下雙產品獨占廠商最適定價機制選擇：序列定價與組合定價 The Optimal Design of Transaction-Based Discriminatory Mechanism: Sequential Schemes versus Optimal Bundling
- 模仿同形與關係專屬性投資－－以臺灣代工廠商為例 Mimetic Isomorphism and Relationship-Specific Investment: An Examination of Taiwanese OEM/ODM Suppliers
- 兩種多群體階層線性模式的研究 The Study of Two Types of Multi-group Hierarchical Linear Modeling
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