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管理學報
Journal of Management and Business Research |
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| 200612 (23:6期)期所有篇 |
- 多層次管理研究：分析層次的概念、理論和方法 Multilevel Research in Management: Conceptual, Theoretical, and Methodological Issues in Level of Analysis
- 獲利率、集中度、進口比與出口比－－以臺灣中游石化業為例 PCM, Concentration, Import and Export Shares: The Case of Taiwan’s Midstream Petrochemical Industries
- 個別化行銷下的最適折價券與產品線設計 The Optimal Couponing Strategy and Product Line Design under Individual Marketing
- 解讀臺灣IPOs發行熱季之迷思 An Explanation to Hot-Issue Anomaly of IPOs in Taiwan
- 財稅所得差異決定因素及課稅所得推估之研究 Determinants of Book-Tax Income Differences and Estimation of Taxable Income
- 競爭情境下廣告重複與廣告變化策略的效果 Ad Repetition and Variation in a Competitive Ad Context
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