廣告音樂在不同涉入型態下之效果與影響機制 The Mechanism of Music on Advertising Effects under Different Involvement Conditions
酒後駕車風險知覺之實驗研究－－資訊整合理論之應用 Experiment Study on Risk Perception of Drunk Driving --An Application of The Information Integration Theory
服務補救二次滿意之研究 A Study of Second time Satisfaction from the Service vRecovery
圖示量化屬性資料之對應－－集群分析的應用：以學生性格特質、主修科系與職業期待的關聯性研究為例 Graphing and Quantifying Qualitative Data by Correspondence--Cluster Analysis：A study on the relationship among a student’s characters, major and future career
最小化工作緊張與最大化工作勝任感：工作要求、工作控制與社會支持之角色 Minimizing Job Strain and Maximizing Job Competence：The Roles of Job Demand, Job Control and Social Support
組織公民行為之跨層次分析：層級線性模式的應用 A Cross-Level Examination of Organizational Citizenship Behavior: An Analysis Using Hierarchical Linear Modeling (HLM)
