軟體使用者為何成了釘子戶?以Windows 10作業系統升級為例 Investigating Users’Software Upgrading Intention: A Case of Microsoft Windows 10 Operating System
粉絲對YouTube旅遊網紅之擬社會互動和行為反應:整合來源吸引性與內容滿足之觀點 Fans’Parasocial Interaction and Behavioral Responses to YouTube Travel Celebrities: An Integrated Perspective of Source Attractiveness and Uses and Gratification Theory
瞭解使用者付費使用線上決策支援之研究 Understanding User’s Willingness to Pay for Online Decision Support Use
從資料所有權檢視電信資料變現應用與消費者個資保護之權衡 Examining Telecom Data Monetization Applications and Consumer Data Protection Issues from the Perspective of Data Ownership