干擾或溝通？線上遊戲廣告置入效果之研究－－置入形式、置入地點暨玩家回憶度、偏好度為例 The Study on the Effectiveness of Advertising Placement in the Online Games—Format, Location, and Players’ Recall and Preference
設計中的空間與地方－－社群媒體廣告的設計思考 The Study on the Effectiveness of Advertising Placement in the Online Games—Format, Location, and Players’ Recall and Preference
特定族群服務頻道整合行銷的應用－－以原住民族電視台為例 Integrated Marketing Communication Strategies for Particular Ethnic Group, Using Taiwan Indigenous TV
