影響民眾下載廣告型行動應用程式意願研究 A study of factors that influence users to download advertising app
品牌聯盟中產品涉入程度對知覺價值與購買意願的影響－－以文化創意產業為例 The Interference Effect of the Involvement with Product on Brand Alliance to Perceived Value and Purchase Intention: Culture and Creative Industry as an Example
說服訊息處理與態度改變：以品牌碳酸飲料為例 Persuasive message process and attitude change: An example of brand-name soft drink
