臺灣旅遊商品在大陸社群討論之知識結構建構──以正規化概念分析為基礎 Constructing Knowledge Structures of Taiwan Tour Related Products from Chinese Virtual Community Using Formal Concept Analysis
住宿業訂房平台線上評論之比較性分析──以Agoda與Airbnb為例 A Comparative Analysis of the Online Reviews from Online Booking Platforms in Hospitality Industry–Evidence of Agoda and Airbnb
從消費價值的觀點探討華人的美食禮物贈送之行為 Food-Gift Giving in the Chinese Culture - A Perspective from Consumption Values
選擇反映性測量模式或形成性測量模式？以社群媒體形式之顧客參與行為構念設定為例 Selecting Reflective Measurement Models or Formative Measurement Models? A Case Study of Specifying the Construct of Customer Engagement Behavior on Social Media
