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朝陽商管評論
Chaoyang Business and Management Review |
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| 202212 (19:2期)期所有篇 |
- 新型冠狀病毒對臺灣主要產業報酬績效研究 Research on the Impact of the Covid-19 Epidemic on the Returns of Major Industries in Taiwan
- 粉絲與網紅的擬社會互動對衝動性購買的影響 The Influence of the Para- Social Interaction between Fans and Internet Celebrities on Urge to Buy Impulsively
- 台灣壽險業市場紀律之研究 The Research on the Market Discipline in Taiwan Life Insurance Industry
- 以理性行為理論探討寵物保險購買意願之研究 The Study on Purchasing Intention of Pet Insurance Based on the Rational Behavior Theory
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