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朝陽商管評論
Chaoyang Business and Management Review |
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| 201506 (14:1期)期所有篇 |
- 應用層級分析法建構連鎖餐飲業加盟評估量表 Using Analytic Hierarchy Process to Construct the Franchise Assessment Scale of Chain Restaurant Industry
- 旅行社推廣銷活動以促進顧客之誠信、承諾滿意度關聯性之研究：消費者特為情境因素 The association between promoting marketing activities and trust, commitment, satisfaction in travel agency: Consumer characteristics as contingent factor
- 線上投保人壽險忠誠度之研究－－交易成本觀點 A Study of Loyalty of Online Life Insurance-A Transaction Cost Perspective
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