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企業管理學報
202112 (46:4期)
企業管理學報
Journal of Business Administration
202112 (46:4期)期所有篇
The effects of intellectual capital components on various valuation methods
The effects of intellectual capital components on various valuation methods
Determinants of customer loyalty of green products – The case of Gogoro in Taiwan
Determinants of customer loyalty of green products – The case of Gogoro in Taiwan
The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport
The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport
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