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企業管理學報
Journal of Business Administration |
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| 202009 (45:3期)期所有篇 |
- 國際化策略與績效衡量系統使用之關聯性 The Relationship between Internationalization Strategies and the Use of Performance Measurement Systems
- 臺灣3C 產品在印度市場之維修服務品質與顧客忠誠關係之研究－關係品質之中介效果 The Study for the Relationships between Repairing Service Quality and Customer Loyalty, and the Mediating Role of Relationship Quality: An Example of Taiwanese 3C Brands in Indian Markets
- 廣告「色」計：廣告中產品色彩多樣性訴求之效果及產品類型的干擾 Color Tricks in Advertising: The Effects of Color-Diversity Appeal of Products in Ads and the Moderating Role of Product Types
- 臺北市高齡者對智能家居之使用與接受度：年長者科技接受模式的檢視 The Use and Acceptance of Smart Home by Elderly Taipei Users: An Examination of Senior Technology Acceptance Model
- 以數量標示與產品排列方式避免鬆弛填充包裝之負面效果 Preventing the Negative Effects of Slack Filling Packages by Quantity Label and Product Arrangement
- 領導者正念特質對員工工作投入之影響：員工對領導者信任度的中介效果 Impact of Leader Mindfulness on Employee Engagement: The Mediating Effect of Trust in Leader
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