以品質成本作為代工廠評選之研究－－以電子業為例 A Study for Contractor Selection Base on Cost of Quality-An Example from Electronics Industry
母品牌態度與聯合品牌態度之關係：消費者多樣化尋覓特質與分析型購買特質的干擾角色 The Relationship between Attitude toward the Parent Brand and Attitude toward the Co-Brand: The Moderating Role of Consumer's Variety-Seeking and Analytical Shopping Trait
顧客參與對服務人員服務努力影響之研究－－以顧客評價為中介變數 A Study of the Mediating Effect of Customer Evaluation for the Relationship between Customer Participation and Service Effort
