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企業管理學報
Journal of Business Administration |
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| 201306 (97期)期所有篇 |
- 科技接受模式再探討：整合資訊科技外部變數之論點 Review of the Technology Acceptance Model: Integrating the Perspective of External Variables of Information Technology
- 服務文化與服務績效之關聯性探討－－以信任與服務承諾為中介變數 The Relationships between Service Culture and Service Performance –Trust and Service Commitment as Mediators
- 運用橘色概念探討員工幸福感方案重要性之研究 Prioritizing the Projects of Happiness of Employees by Adoption of Orange Conception
- 企業運動贊助對贊助績效影響之研究：形象轉移中介角色、品牌熟悉度稀釋效果與一致性調節型中介角色之探討 The Study of the Effect of Corporate Sports Sponsorship on Performance: The Mediating Role of Image Transfer, the Diluting Effect of Brand Familiarity and the Moderated Mediation Role of Congruence
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