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東亞論壇 East-Asia Review |
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201912 (506期)期所有篇 |
- 市場導向、行銷能力與經營績效之探討──以旅行業為例 Exploring the Relationships Between Marketing Orientation, Marketing Capability and Business Performance-- The Case of Travel Agency Industry
- 企業社會責任與顧客忠誠度之關係:探討企業形象的中介效果──以IKEA為例 The relationship between corporate social responsibility and customer loyalty: The discussion of corporate image's intermediary effect -- Taking IKEA as an example
- 21世紀品牌價值鑒價研究 Research on Brand Value Appraisal in the 21st
- 消費者滿意度與再購意願之探討──以高爾夫球旅遊為例 Discussion on Consumer Satisfaction and Repurchase Willingness from a golf tourism perspective and example
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