剖繪不同族裔結構之家庭購買決策角色──台灣雲林地區跨族裔與單族裔家庭的比較 Profiling the Roles and Decisions of Household Purchase in Different Ethnic Structures -A Comparison between Yunlin Local Cross - And Single-Ethnic Families.
前期銷貨收入變動方向是否影響不對稱成本習性?以企業競爭策略觀點 Do Directions of Prior Period Sales Change Affect Asymmetric Cost Behavior? From the Perspective of Competitive Strategy.