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商管科技季刊
Commerce & Management Quarterly |
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| 202206 (23:2期)期所有篇 |
- 實務教學與實作訓練影響學習成效──學習心理模擬之中介效果 THE EFFECTS OF TEACHING AND TRAINING OF PRACTICE PROGRAM ON LEARNING EFFECTIVENESS - THE MEDIATION OF LEARNING MENTAL SIMULATION
- 農產品產地屬性訊息對消費者知覺風險、品牌權益與再購意願之影響 A STUDY OF AGRICULTURAL PRODUCT ORIGIN ATTRIBUTE INFORMATION ON CONSUMERS' PERCEIVED RISK, BRAND EQUITY AND REPURCHASE INTENTION
- 使用信用卡能帶來幸福？中國家庭金融調查實證分析 CAN CREDIT CARDS MAKE US HAPPY? AN EMPIRICAL ANALYSIS OF CHINESE HOUSEHOLD FINANCE SURVEY
- 分析綠色品牌情感與綠色品牌個性對綠色購買意願之影響──環保情感承諾之中介效果 TO ANALYZE THE INFLUENCE OF GREEN BRAND AFFECT AND GREEN BRAND PERSONALITY ON GREEN PURCHASE INTENTION - THE MEDIATION EFFECT OF ENVIRONMENTAL AFFECTIVE COMMITMENT
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