體驗行銷、體驗價值、幸福感與關係強度等關係之研究－－以SPA體驗為例 A Study of the Relationships among the Experiential Marketing, Experiential Value, Happiness and Relationship Strength -The Example of SPA Experience
電視購物台構買意願之實證分析 The Empirical Study Empirical on the Purchase Intention of TV Shopping Channel
