從SWOT分析看博物館展示的發展方向:以工博館為例 Viewing the Development Direction of Museum Exhibition from SWOT Analyses Take NSTM as an Example
溝通的「物」與「物」的溝通:談博物館文化商品的本質、角色與可能性 Communicative Objects and Communications Among Objects : The Development Strategy of Cultural Commodity from the Museum's View
體驗行鋪、服童醫晶質、觀展滿意度與忠誠度關聯性之研究:以國立科學工藝博物館「青春氧樂園4暴露,少年行特展」為例 A Study of the Relationship among the Experiential Marketing, Service Quality, Satisfactions and Loyalty of the Museum Visitors for “The Non Smoking Paradise Special Exhibition”