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電子商務研究
Electronic Commerce Studies |
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| 201909 (17:3期)期所有篇 |
- 社群媒體廣告對購買意圖影響之探究 Exploring the Effects of Social Media Advertisement on Purchase Intention
- 政府網站資料品質評量因素之研究：資料提供者與使用者的雙重觀點 A Study on the Factors Affecting the Data Quality of Governmental Website: A Dual View of Data Providers and Users
- 運用眼動儀探討數位原生廣告的廣告效果之研究初探 Research on the Advertising Effectiveness of Digital Native Advertising: A Preliminary Eye Tracking Study
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