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電子商務研究
Electronic Commerce Studies |
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| 201803 (16:1期)期所有篇 |
- 團購社群的價值經營對黏著度之影響 The Effects of Value Management on Stickiness in Group-buying Community
- 手機使用者人格特質與品牌忠誠度關聯之研究：探討使用動機的干擾效果 The Relationship between Personality of Mobile Phone Users and the Brand Loyalty: The Moderating Effect of Users’ Motivation
- 臺灣數位音樂串流服務 Facebook 粉絲專頁溝通策略分析：鉅量資料分析取徑 The Study of Facebook Fan Pages' Dialogic Communication Strategy for Music Streaming Service Industry in Taiwan: Based on Big Data Analytics Approach
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