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電子商務研究
Electronic Commerce Studies |
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| 201703 (15:1期)期所有篇 |
- 行動裝置適地性服務價值與購買意圖之關係：一個轉換模式 Linking Location-Based Services and Purchasing Intention in Mobile: A Switch Model
- 探討消費者對於虛實整合通路品牌之交叉購買意圖：品牌認同的觀點 Investigate Consumer Cross-Buying Intention toward the Clicks and Bricks Retailers: The Perspective of Brand Identification
- 消費者線上團購意圖的剖析 Analysis of Consumers’ Online Group-Buying Intention
- 線上遊戲外掛程式公平性對玩家持續意圖的影響 Understanding Online Game Playing Continuance Intention: The Role of Plug-Ins Effect on Perceived Fairness
- 行動支付風險管理與稽核機制實證研究──以G數位科技股份有限公司為例 An Empirical Study of Risk Management and Auditing Mechanisms for Mobility Payment: A Case of G Digital Enterprise of Technology
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