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電子商務研究
Electronic Commerce Studies |
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| 201512 (13:4期)期所有篇 |
- 跨功能專案團隊協同在高階主管支持與企業資訊系統導入成功間的完全中介效應 Cross-functional Team Collaboration：Full Mediator of Top Management Support on Enterprise Information System Implementation Success
- 行動社群使用意願之影響因素探討 An Investigation on the Willingness to Use of Mobile Community
- 解讀消費者購買行動應用軟體之行為：發掘行動商務新商機 Reading the Mind of Mobile Applications Purchasers: Explore New Opportunities for M-Commerce
- 品牌態度與品牌依附對於消費者手機品牌選擇的重要性比較－－心理抗拒與自我建構的調節角色 A Comparison of the Relative Importance of Brand Attitude and Brand Attachment for Consumers’Mobile Phone Choice: The Moderating Role of Psychological Reactance and Self-Construal
- 行動商務時代下虛擬社群網站之粉絲團的關係強度、知覺風險與商品購買意願間關係之研究 The Impact of Relationship Intensity among Facebook Users on Perceived Risk, And Purchase Intention of Products in a Virtual Community in the Mobile Commerce Time
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