旅館民宿業的負面網路口碑與服務失誤分析 Negative Word-of-Mouth for Hotel and Bed and Breakfast Accommodation: A Content Analysis
以媒介豐富與社會臨場感理論探討 LINE貼圖價值、流行涉入、網路外部性對虛擬社群意識與黏著度之影響 Investigate the Impacts of LINE Sticker Values, Fashion Involvement, and Network Externality on Sense of Virtual Community and Stickiness － the Viewpoints of Media Richness and Social Presence Theory
線上顧客參與成效探究 Exploring the Effects of Online Customer Engagement
