全球品牌企業之社群媒體應用分析 The Analysis of Social Media Applications on Global Brands
應用延伸型整合科技接受模式探討線上購買意願－－以雙媒介之觀點 Applying the UTAUT 2 Model to Investigating Online Purchasing Intention: A Dual Media Perspective
網路團購加值服務對顧客滿意度及網路口碑之影響－－以消費者知覺公平為調節變項 The Effects of Value-Added Service on Customer Satisfaction and Electronic Word-of-Mouth of Online Group Buying: The Moderating Effect of Consumers’ Perceived Justice
