正負面網路口碑對目的性與衝動性購買意願之行為研究 The Study of Positive and Negative Electronic Word-of-Mouth on Goal-Directed and Impulsive Buying Behavior
不同商品類型及資訊呈現方式對消費者網路購物意願影響之研究：認知風險與網站滿意度的觀點 The Effect of Different Product Types and Different Product Information Presentation on Consumer’s Intention Toward Online Shopping: Perspectives of Perceived Risk and Web Site Satisfaction
平台品質、網站知名度與網路口碑對品牌評價之影響－－以網路團購為例 The Effects of Platform Quality, Website Awareness, and Electronic Word-of-Mouth on Brand Evaluation －A Case of Online Group-Buying
以社會網絡分析探討虛擬社群知識分享之回應結構 The Reflection Forms for Knowledge Sharing in Virtual Communities Using Social Network Analysis
