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電子商務研究
Electronic Commerce Studies |
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| 201112 (9:4期)期所有篇 |
- 線上顧客再購意圖之研究：結合期望──不確認理論與承諾──信任理論觀點 Factors Influencing Repurchase Intention of Online Customers: Integrating the Perspectives of Expectation-Disconfirmation Theory and Commitment-Trust Theory
- 以科技接受模式3探討網路大學系統使用意向之研究 Exploring the Acceptance of Cyber University Use Based on Technology Acceptance Model 3
- 橫幅廣告點擊效果之影響因素探究 Exploring Factors Affecting Banner Advertising Effectiveness
- 部落格類型與社會臨場感對消費者之影響 The Effects of Blog Type and Social Presence on Blog Viewers
- 以語意相似度為基礎之線上購物資訊查詢方法 An Information Retrieval Method based on Semantic Similarity Degree for Online Shopping
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