本研究以高等教育服務品質理論為基礎，探討大學新生對高等教育服務品質的知覺如何影響其學習參與度、系所滿意度，以及轉系與轉學意圖。本研究以台灣南部某國立科技大學一年級新生為研究對象進行問卷調查。研究結果顯示，學生知覺的學術品質、行政服務品質及設施品質皆對學習參與具有顯著正向影響；而學習參與度不僅能提升系所滿意度，也能降低學生的轉系與轉學意圖。此外，系所滿意度亦與轉系及轉學意圖呈顯著負向關係。本研究揭示高等教育服務品質知覺係透過學習參與與系所滿意度，間接影響學生轉系與轉學意圖的作用機制。在實務上，本研究建議高等教育機構可透過強化學術支持系統、提升行政服務品質及促進學生學習參與，以提升學生對系所的滿意度，進一步促進其持續就學。

Grounded in higher education service quality theory, this study investigates how college freshmen’s perception of higher education service quality influence their learning participation, departmental satisfaction, and intentions to transfer majors or institutions. Survey data were collected from first-year students at a national university of science and technology in southern Taiwan. The results indicate that perceived academic quality, administrative quality, and facilities quality all positively influence learning participation. In turn, learning participation enhances departmental satisfaction while reducing students’ intentions to transfer, and departmental satisfaction further shows a significant negative association with transfer intentions. The findings demonstrate the underlying mechanisms linking students’ perceptions of higher education service quality to transfer intentions through learning participation and departmental satisfaction. The findings also provide practical implications for higher education institutions by heightening the importance of strengthening academic support, administrative service, and student engagement initiatives to enhance departmental satisfaction and to improve student retention.