月旦知識庫
月旦知識庫 會員登入元照網路書店月旦品評家
 
 
  1. 熱門:
首頁 臺灣期刊   法律   公行政治   醫事相關   財經   社會學   教育   其他 大陸期刊   核心   重要期刊 DOI文章
傳播研究與實踐 本站僅提供期刊文獻檢索。
  【月旦知識庫】是否收錄該篇全文,敬請【登入】查詢為準。
最新【購點活動】


篇名
南韓電視節目模式軟實力:制度框架與模式製作網絡分析
並列篇名
Soft Power of South Korean TV Formats: An Analysis of Institutional Frameworks and Format Production Networks
作者 蔡珮 (Pei Tsai)
中文摘要

南韓節目模式崛起,政企協力形成的制度框架網絡功不可沒,從大型媒體集團主動積極投入,「韓國內容振興院」與「韓國節目模式聯盟」提供有利政策與市場資訊,到民間機構積極參與「模式實驗室計畫」,該網絡在節目模式研發、金融支持、人才培訓、獎勵創作、智財保護、國際合作等面向營造有利環境,讓業者掌握國際節目模式趨勢並進軍海外市場。其中,實境綜藝節目展現電視全球化下南韓「文化混融」的特色。本文以《花漾爺爺》模式製作網絡為例,發現製作人、編劇和製作團隊的技術支援,實踐了國際成功實境節目模式三大要素:選角與角色分配、情境設計和剪輯,這些技術知識讓南韓挑戰了電視全球化「中心——邊緣」的模型,翻轉在節目模式市場的邊緣位置。

英文摘要

The rise of South Korean TV formats has been significantly driven by the institutional framework formed through public–private partnership. In addition to the media conglomerates’ active engagement in the format market, the Korea Creative Content Agency (KOCCA) and the Korea Format Alliance (KFA) have provided supportive policies and market intelligence, and the private institutions have contributed through initiatives such as the Format Lab Project. This network has created a favorable environment for format development, financial support, talent cultivation, creative incentives, intellectual property protection, and international collaboration. As a result, South Korean format producers have been able to keep pace with global format trends and successfully expand into overseas markets. One of the most successful format is the genre of the real-variety shows, which integrated local variety show elements and imported reality TV formats. This genre exemplifies South Korea’s distinctive form of cultural hybridity under television globalization. This study analyzed the format production network behind one such real-variety show, Grandpas Over Flowers—including its producers, writers, and technical teams. The results showed how this show embodies the three key success factors of international reality formats: casting, setting, and editing. Through these creative and technical practices, South Korea has effectively challenged the traditional center–periphery model of television globalization, repositioning itself from a peripheral participant to an influential central innovator in the global format market.

起訖頁 001-041
關鍵詞 文化混融花漾爺爺節目模式實境綜藝節目韓國內容振興院cultural hybridityGrandpas Over FlowersTV formatreality-variety showKorea Creative Content Agency (KOCCA)
刊名 傳播研究與實踐  
期數 202607 (16:2期)
出版單位 世新大學新聞傳播學院
該期刊-下一篇 NCC組織改革的挑戰與路徑
 

新書閱讀



最新影音


優惠活動




讀者服務專線:+886-2-23756688 傳真:+886-2-23318496
地址:臺北市館前路28 號 7 樓 客服信箱
Copyright © 元照出版 All rights reserved. 版權所有,禁止轉貼節錄